The Most well-reviewed city on amazon

Amazon HQ2 is a hot get. So, naturally Kansas City wanted in on the action. We tapped into what people love about Amazon, *cough cough* the awesome reviews, and used that to our advantage. And although we didn't make the shortlist, we did get quite a bit of attention including: 1,600 media stories and clips, 150 million+ impressions and $2 million+ earned media value.

Two Bronze- 2018 Cannes Lions
Silver- 2018 KC Advertising Awards
Finalist- 2018 Shorty Awards

Case study


Agency: Barkley
ECD: Katy Hornaday
GCD: Berk Wasserman
CD: Matt Pruett