Peter Pan Peanut Butter

The oldest peanut butter snack has fallen from glory since it started. From number one to three. 
Snacking means never growing up, so we've taken it upon ourselves to remind
people of that through new packaging and message.

Silver- Creative Circus Student Show- Branding
Semi-Finalist- Adobe Design Achievement Awards- Commercial Packaging Design

rebrand

This playful brand needed to be reminded of its roots, so
we gave it a new story.

 
 

LOGO ANIMATION

 
 

Peter in a pinch

The perfect snack for on-the-go or an emergency.
A portion-controlled, protein-packed, and deliciously filling treat that makes
any crazy on-the-go day a little bit better. Let Peter pick you up, break you out of
your norm, and put a smile on your face. All you have to do is enjoy. 

 
 

Messaging for Peter in a pinch

Find messaging in all the places where a pick me up might be needed the most.

out of home

 
 Traffic is the worst. Ammiright?

Traffic is the worst. Ammiright?

 
 
 You just started your 12 hour road trip. Need we say more?

You just started your 12 hour road trip. Need we say more?

 
 
 Don't make the office even more of a Debbie Downer.

Don't make the office even more of a Debbie Downer.

 
 
 Don't be the person nobody wants to sit next to on the plane.

Don't be the person nobody wants to sit next to on the plane.

 

now, start snacking!

 
 

Art Director: Ilana Marshall
Designer: Wes Sapp
Photographer: Cinthya Zuniga