Peter Pan Peanut Butter
The oldest peanut butter snack has fallen from glory since it started. From number one to three.
Snacking means never growing up, so we've taken it upon ourselves to remind
people of that through new packaging and message.
Silver- Creative Circus Student Show- Branding
Semi-Finalist- Adobe Design Achievement Awards- Commercial Packaging Design
This playful brand needed to be reminded of its roots, so
we gave it a new story.
Peter in a pinch
The perfect snack for on-the-go or an emergency.
A portion-controlled, protein-packed, and deliciously filling treat that makes
any crazy on-the-go day a little bit better. Let Peter pick you up, break you out of
your norm, and put a smile on your face. All you have to do is enjoy.
Messaging for Peter in a pinch
Find messaging in all the places where a pick me up might be needed the most.