Chiclets gum

Harmonious chewing begins with sharing the perfect two-pack.

Gold- Creative Circus Student Show- Branding
Bronze- Creative Circus Student Show- Integrated Campaign

Rebrand

People love taking old products and making them “new” again.
So, we followed suit. We took the old packaging and gave it a modern look with a vintage feel.
It’s the same gum, just new box.

Packaging Tutorial

When life hands you an impossible box to open, you change it.
Because getting to your gum shouldn’t be work.
The new design allows for easy opening and even easier sharing.

 

manifesto

 

PRINT

 
 

Social

 
 

Ambient

End the Rivalry
A touring bus debuting at three separate tailgates where college football is thriving.
Mission: Create a moment between two bickering sides, even if only for the time it takes to chew.

 

 
 

Georgia-Florida Rivalry

 
 
 
 Squash your beef in the parking lot.

Squash your beef in the parking lot.

 
 Gum pack colors will change with each school rivalry.

Gum pack colors will change with each school rivalry.

 

Art Director: Megan Adams

Photographer: Cinthya Zuniga Reddix